Originally broadcast on Friday, June 24, 2011 - 12:30

This webinar will cover:

• Identifying "your" markets
• SWOT analysis and (realistically) assessing the competition. Where is the potential for growth?
• Building a compelling proposition: what makes your firm stand out?
• Evaluating the demand: providing what clients want rather than what you think they need
• Persistent themes and communication: internal and external