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Branding in the online world

In the modern world no business will survive without an online presence but this comes with its own inherent risks. The recent CJEU decisions on L'Oréal v eBay and Google France and Google C-236/08 and C-238/08 have put keywords and sponsored links under the spotlight. Our expert speakers will discuss the implications of these decisions for brand owners and offer you practical guidance and proven strategies to protect your brand in the online world.

This webianr will cover:

• Practical issues in brand and trade mark protection online
• Recent CJEU decisions regarding keywords, sponsored links and metatags
• Hot topics for the future

Status

Speakers

Chair

Guests