Originally broadcast on Thursday, October 20, 2011 - 12:30

The rise in social media offers a plethora of new opportunities for advertisers and service providers. But with this comes a whole new set of challenges and opportunities, as recently highlighted by the recent ECJ decision in Interflora Inc and another v Marks and Spencer plc and another. This webinar will examine whether the new powers introduced by the implementation of the Digital Economy Act offer a panacea to the IP sector against the threats posed by online offerings or whether further regulation is required.

This webinar will cover:

• AdWords: Interflora, Wintersteiger and beyond - search engine, competitor liability and jurisdiction issues from use of keyword advertising and hyperlinks
• L'Oreal v eBay - intermediary liability for third party infringements as an online search provider
• Digital Economy Act - online infringement of copyright and Ofcom's Code
• Social media and user generated content - business risks from unauthorised third party and employee postings
• Screen scraping and aggregation of website data - unauthorised price comparison sites, news clippings post-Meltwater