Originally broadcast on Wednesday, November 28, 2012 - 12:30

Innovation is at the heart of many successful businesses whether they sell products or services. Protecting this is essential for maintaining your market position and ensuring that competitors do not take advantage of your investment in research and development. It will also enable your brand to be differentiated from the rest.

This webinar will offer you practical tips on how best to protect your intellectual property and what to do if you discover an infringement.

This webinar will cover:

• Introduction to the law relating to copyright, patents, trademarks, trading styles and logos
• How to carry out an IP audit
• Protecting your intellectual property
o What needs to be registered
o What you need to do if you discover an infringement
• How to exploit your intellectual property